Who is FITA?

Founded in the late 1970s with the aim of sharing information and logistical strengths, one of the key achievements in the early years was the introduction of dedicated charter flights out of Bogota, Colombia which allowed importers to increase capacity and ensure that flowers arrived in peak condition.

Over recent years FITA have been involved in developing an industry standard for the packaging of waste, have worked closely with Defra, the Department for Environment, Food and Rural Affairs on the introduction of new Plant Health initiatives and have actively lobbied on behalf of Colombia against the introduction of duty on Colombian flowers.

With the majority of members working closely with growers in Colombia FITA is currently responsible for bringing nearly 80% of all Colombian flowers into the UK. One of their biggest initiatives over the years has been the ongoing promotion of flowers from Colombia with a campaign that showcases the breadth of flower available and exclusively promotes the importers and wholesalers who sell them.